American actress and singer Zendaya’s latest collaboration with Swiss sportswear brand On was produced in the Czech Republic. The campaign for Zone Dreamers, a cinematic trailer introducing On’s Spring/Summer 2025 collection, was filmed at Prague’s Barrandov Studio, the studio confirmed in a recent social media post.
The stylish campaign, presented as a fictional film trailer, showcases Zendaya in On’s newest footwear and apparel, including the co-created Cloudzone sneaker. Directed by renowned visual artist Nadia Lee Cohen and styled by celebrity fashion icon Law Roach, Zone Dreamers blends fashion and retro sci-fi in a visually striking homage to 1970s cinematic storytelling.
“Zone Dreamers was such a joy to create,” Zendaya stated through a press release.
“I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”
Zone Dreamers follows Zendaya as an unnamed protagonist on an interstellar mission, accompanied by a close-knit crew. As they move, train, and explore new worlds, the campaign explores how confidence is built not only from within but also through the support of those around you.
Presented as a trailer for a fictional film, the campaign blends sci-fi storytelling with striking visual detail, offering a unique fusion of fashion and performance. Enhancing the dreamlike atmosphere, custom-designed spacesuits by Roach and avant-garde jewelry by designer Chris Habana add a distinctive retro-futuristic vibe.
“Working with Zendaya, alongside Nadia Lee Cohen and Law Roach, allowed us to push the limits of creative storytelling,” says Alex Griffin, Chief Marketing Officer at On.
“With Zone Dreamers, we built a world that feels surreal yet deeply human — where movement becomes a metaphor for confidence, connection, and creative possibility. The campaign may live in an imagined universe, but its message is very real: everything is possible when we move together.”
Barrandov Studio is one of Europe’s largest and oldest film studios. Originally established in the 1930s, it has hosted a wide range of major Hollywood productions over the decades, including Casino Royale, Mission: Impossible – Ghost Protocol, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, The Bourne Identity, A Knight’s Tale, and Blade II.
Known for its extensive backlots, soundstages, and production facilities, Barrandov continues to attract major international productions. Most recently, the studio served as a primary filming location for Prime Studios’ Blade Runner 2099 and the second season of AMC’s Interview with the Vampire. Sets recreating Parisian streets for the latter series have become a permanent addition to the studio’s backlot, joining a medieval village originally crafted for Knightfall.
For Zendaya, the production of Zone Dreamers marked a return to the Czech Republic. The actress previously filmed scenes for Spider-Man: Far From Home in Prague and Liberec. One of the film’s most memorable sequences took place on Prague’s landmark Charles Bridge, where Zendaya’s character MJ and Tom Holland’s Peter Parker share an intimate moment.
Zone Dreamers and The Zendaya Edit collection are now available through On’s official channels.
