Czech fans of horror and soft drinks will see familiar faces in stores this fall. Fanta has launched its first-ever global Halloween campaign in partnership with Universal Pictures and Blumhouse, featuring a line-up of cult horror characters including Chucky, Freddy Fazbear, The Grabber from The Black Phone, and M3GAN.
The limited-edition bottles have started appearing on Czech shelves, uniting the brand’s long-running Halloween tradition with some of modern cinema’s most recognizable villains. The Czech campaign, which includes exclusive product variants and a sweepstakes for a trip to Los Angeles, marks one of the brand’s largest Halloween pushes in the region to date.
Czech market gets unique flavors and prizes
While the Fanta campaign runs worldwide, the Czech edition includes elements tailored to local consumers. Two characters—Chucky and Freddy Fazbear—headline the product line, each appearing on distinct bottle designs tied to their signature colors and flavors.
The centerpiece of the launch is Chucky’s Punch, a new zero-sugar mixed berry flavor available exclusively during the Halloween season. It joins the classic orange variant, which will feature Freddy Fazbear, the animatronic antagonist from Five Nights at Freddy’s. Both versions will be sold in standard and zero-sugar formats across supermarkets, vending machines, and other retail outlets throughout the Czech Republic.
By scanning a QR code printed on the bottles, fans can access exclusive Halloween-themed content. The campaign also invites Czech and Slovak consumers to enter a contest with a top prize of a trip to Los Angeles and admission to the “Fanta Haunted Factory,” an immersive event created as part of the global promotion.
“Fanta is all about great taste and fun,” says Jiří Kolář, Marketing Manager for Fanta Czech Republic and Slovakia. “This year’s Halloween campaign includes a major consumer competition that highlights its uniqueness. The main prize is an exclusive trip to Los Angeles and a special experience at the spooky Fanta Haunted Factory.”
A global campaign with cinematic roots
The Halloween collaboration draws heavily from Blumhouse’s growing horror universe. The campaign follows the release of M3GAN 2.0 earlier this year and precedes two upcoming Blumhouse titles—The Black Phone 2 and Five Nights at Freddy’s 2—set to debut in theaters this fall.
Each featured character represents a different corner of horror cinema: Chucky from Child’s Play, M3GAN from the eponymous techno-thriller, Freddy Fazbear from the video game-inspired Five Nights at Freddy’s franchise, and The Grabber, the masked villain played by Ethan Hawke The Black Phone. The campaign unites these characters under the tagline “They Wanta Fanta,” hinting that nothing can stop them from getting their hands on the drink.
The global initiative was developed by WPP Open X, led by Ogilvy, with creative support from agencies including Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML. In the Czech Republic, the rollout focuses on online channels, influencer partnerships, and outdoor advertising.
Fanta’s association with Halloween stretches back years, but this campaign marks a renewed emphasis on cinematic crossover. The inclusion of Blumhouse characters highlights how beverage brands increasingly tap into pop culture franchises to reach younger audiences. For Czech consumers, it also represents one of the few large-scale Halloween promotions centered around global film properties—a relatively new trend in the local market.
